Loving the look but not finding the right size has always been a problem for customers whose body types do not fit conventional clothing sizing.
How many times have you obsessed over a certain dress or pair of jeans from a fashion brand’s collection only to find out they only come in limited sizes and yours, unfortunately, is not one of them?
This type of limitation, as we’ve seen on the news and in the meda, has caused psychological stress on many consumers who feel ashamed of their bodies and feel forced to conform to the norm. They sometimes put their health at risk because and resort to extreme measures just to get the results they want and feel they need, whether it’s more or less.
Both men and women who want to be trendy like their peers but didn’t fit in the right clothes due to their natural size and curves may feel like outcasts, forced to wear clothing designed only for people with their particular body types.
Fashion Nova’s Crusade on Promoting Body Positivity
The giant California-grown Fashion Nova, a “viral brand” that has captured the hearts of millions of young men and women all over the world through modern, trendy, and affordable clothing, aims to change this mindset – and prove that no clothes are only for certain body types.
In line with this perspective, Fashion Nova offers clothing that caters to customers of all shapes and sizes.
Unlike other retailers whose clothing lines are limited to the traditional small to extra-large sizes, Fashion Nova has decided to make and sell clothes not just in plus sizes but in different styles that cater to different bodies.
The brand incorporates inclusivity in its collections and promotes body positivity among its customers, who come from all walks of life, from different backgrounds and demographics, and varied shapes and sizes.
To accomplish this, Fashion Nova makes the same style on their catalogues in various sizes and shapes so you and your skinny and curvy friends can all wear the same Fashion Nova clothes and accessories wherever you want, and the brand produces so many pieces – as many as 900 a week – that you can take comfort in knowing that you’re highly unlikely to show up at an event in the exact same outfit as someone else.
Endorsers of Different Shapes and Sizes
Remember when celebrities endorsing fashion brands back in the day used to look the same? They’re all tall, skinny, and supermodel beautiful – not at all the same body types as the millions of customers across the world who would likely wear the clothes they’re modeling for.
With Fashion Nova, you don’t have that problem.
The brand’s hundreds of online influencers who endorse them, as well as the celebrities who promote them on Instagram, don’t just exhibit their personal sense of style; they also have different body types.
Fashion Nova is worn by skinny fashionistas as well as curvy and plus-size trendsetters with the same flair and pride.
Now you can feel like superstar Cardi B or trendy and youthful Kylie Jenner by wearing the same clothes fitting according to your natural curves with confidence. And it’s not just clothing. Fashion Nova has shoes and other accessories ideal for you and your best bud who’s now plotting to steal the dress with matching heels you’d take to the dressing room – that is, if you were shopping offline.
Body Positivity is Powerful
Celebrities like Teyana Taylor and Tess Holliday with different body types who endorse the brand have worn Fashion Nova without a problem. At one point, the former was strutting on stage with Usher in her glam Fashion Nova glittery crop top and disco-ready flared pants while the latter posed in a pretty yellow pair of Fashion Nova trousers matched with a casual T-shirt while wearing an equally bright red beret to complete the look.
This type of empowerment in the world of fashion helps customers break away from the stereotypes and gives them the confidence to be who they are and what they aspire to be.
Today, anybody can be a fashion model and influence fashionistas all over the world regardless of demographics and body types. They just have to be passionate about their styles unique from everybody else’s and be confident that they can make an impact whatever and whoever they are.
So, the next time you feel like you’re not part of the crowd because you’re limited by your natural physical curves and edges, cheer up.
Fashion icon Fashion Nova is committed to dress up all its customers, celebrity or not, by offering clothing and fashion accessories that give you the power to “speak your style” through a variety of patterns and designs catered to different body types – yours included.